Spring 2011 research progress
The research team is compiling comments from students, faculty and administrators at UT, regarding their interests and desires for the Longhorn Network. The students have an upcoming appointment with Dr. Roderick Hart, dean of the College of Communication, to present their research findings and recommendations. A final copy of this report will be released publicly on this website.
Sprilng 2011 research plan
The spring 2011 Project: PAYDIRT team is comprised of 2 public relations majors, 2 Radio-Television-Film majors and 1 broadcast journalism major. We need all these perspectives to meaningfully unpack what the Longhorn Network means to UT-Austin, if not the rest of the world. These undergraduate researchers have agreed to conduct a wide range of interviews from a broad cross section of people...
UT/ESPN public information →
Here’s a running compilation of the public statements from ESPN and UT athletics regarding the Longhorn Network.
Spring 2011 research topic
With a ground-breaking agreement between the World Wide Leader in Sports and one of the most dominant brands in intercollegiate athletics materializing in our own backyard, how could we resist talking about…and researching…the most significant sports media story of the year. Thank you, Longhorn Network.
Intellectual Entrepreneurship buzz →
PAYDIRTers: There’s a lot of chatter about assessing how higher education can work better. You should know that you are on the bleeding edge of change.